Through the course of the pandemic, many businesses have had to search for new and creative ways to stay in touch with their customers. Engagement from customers and maintaining loyalty programs are business owners top priority while struggling to stay open. Even when a business performance is strong, customer engagement is the top priority. When it comes to connecting with your community the first step is to get to know your customers. Luckily with the Clover POS System you are able to understand your customers better than ever.
Knowing Your Customers
The secret to success with your customers is knowing what they want. Which might seem obvious, but they also want to know that you care about them. 79% of consumers will be more likely to consider buying from a brand when that brand has shown they care about their customers. Clover apps can help you get to know your customers on a whole new level. This POS system’s tools let you build a whole database of customer information built off of each transaction. Best of all, many of these programs are simple and come free with your Clover system.
Once you start understanding your customers’ habits you can put that good information to use with Clover Promotions. Use tools to not only create, but maintain customer contact lists for your promotions and business announcements. This engagment can help loyal customers stay loyal by creating exclusive promos on new products or even create a weekly newsletter. As we continue to make our way through Covid the best thing for your business is to make sure that you keep your patrons up to date with all the latest happenings within your store.
Customer engagement and feedback doesn’t just let you know what your customers love but helps you identify and resolve issues within your business. The Clover POS System has many applications to help build an effective and direct line of communication for feedback. Clover’s feedback apps not only help you hear customers’ input, but it allows you to process customer feedback faster and find resolutions quicker to help keep negative reviews from appearing online. While health and safety practices are still in place during Covid take the time to uncover what is and is not working with your clientele. When you know your customer and show that you value their opinion they will be more likely to stay engaged.
The key to these programs is knowing that meaningful customer engagement with your customers leads to outstanding results. Communication is everything as happy customers are the lifeblood of any business big or small. As the economy reopens, remind customers how special their business is to you. By using the right feedback and rewards programs your business can shine through all your competitors. It all starts with getting the right POS system. Reach out to our sales team today to get started with your very own Clover system. If you are happy with your own register system but still want to expand on your customer engagement, reach out to Cobalt Media Marketing to help you build your customer’s satisfaction. There are no limits to what Cobalt can do for your business.